Meet the builder behind SQRZ

Hi, I'm Will Villa.

I build complete systems for people working in music, events and creative industries: profiles, booking flows, payments, operations, tracking and the glue between them.

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Interactive demo

Booking requests should arrive structured.

This sample clickthrough shows the kind of client-friendly intake system I like building. It is not a live booking form, and no data is submitted here.

Demo interface

Sample booking request flow
No submit 25% previewed
Example workflow

Click through the sample states. This is here to show product thinking, not to collect a request.

Project

What needs to happen?

Start with intent, not an empty message box.

Mini VenueFindr demo

Directories should help people decide.

A compact version of the list, filter and detail pattern behind VenueFindr. This one uses static sample data, but the workflow mirrors the real product logic: search, narrow, compare, then open the useful detail.

Static demo

VenueFindr-style directory
6 results

Interactive demo

From app idea to launch path.

A simple iPhone mockup for the kind of mobile product process I can help with: shape the idea, prototype the first screens, connect the data layer, test it, and prepare it for the App Store.

This is a guide, not a real app preview. It is here to show the process.

9:41 ●●●

Mobile product

Idea to App Store

Prototype, data, testing and release guided in one build path.
01 Shape the idea
02 Prototype screens
03 Connect backend
04 TestFlight QA
05 App Store launch

iOS capable

Not a specific app demo. A simple guide to the kind of launch path I can help with.

From operator to builder

I started in the real world before I started building software.

I began as a DJ and spent years around stages, artists, venues and production teams. The patterns were always the same: opportunity came through messy channels, bookings needed structure, and the business side often lived in a pile of messages, invoices and tabs.

SQRZ came from that friction. What started as a way to make creative work easier to book has become a broader system for profiles, collaboration, payments, campaigns and client operations.

Start from the real operational pain, not the tool stack
Design the first click and the final handoff together
Make tracking useful without losing trust
Build systems that can be operated after launch

Work with me

Have a system you want to build or untangle?

Book a short discovery call if you want to talk through SQRZ, a creative operations system, a booking flow, or a product idea that needs to become real.

HubSpot scheduler

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The calendar uses HubSpot and requires marketing cookie consent. You can also email me directly if you prefer.